Amazon and Whole Foods could finally convince skeptics to buy groceries online

Americans love shopping online—except when it comes to groceries.  

That’s a major hurdle for the many companies betting that the web is the inevitable future of supermarkets. But if any company can change people’s minds, it’s Amazon, a new poll suggests.

The online shopping juggernaut’s blockbuster purchase of Whole Foods this month gave both brands a substantial favorability boost in the eyes of consumers, according to a report this week from media and research firm Morning Consult.

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About two in five of the more than 2,000 people polled in the days following the deal said they saw Whole Foods in a more favorable light. Around 45 percent said the same of Amazon. Read more…

More about Amazon, Whole Foods, Freshdirect, Instacart, and Online Groceries

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