Dollar Shave Club, which is basically just razors sold through the mail, sold for $1 billion. The subscription razor delivery service offers its wholesale-cost shaving products for anyone who wants to use them—but it’s still mostly marketed for men.
That’s why the founders of Billie, a new startup, think they have a way into the surprisingly lucrative subscription shaving business.
“We looked at the shaving categories and we saw a lot of companies focused on providing a better shaving experience for men,” co-founder Georgina Gooley said. “Women have been kind of an afterthought in this category.” Read more…
More about Women In Business, Women In Tech, Subscription Services, Dollar Shave Club, and Subscription Box
http://blog.webhits.io/dollar-shave-club-finally-has-a-real-competitor-for-womens-shaving/
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