MoviePass launches surge pricing and ugh, it's higher than expected

MoviePass will now charge extra for peak showtimes of popular movies. As of Thursday, that means up to $3.43 on top of the flat monthly rate the service charges for unlimited movies in theaters.

SEE ALSO: AMC comes for MoviePass with $20/month Stubs membership — and it sounds awesome

When we learned in June that MoviePass would be getting surge pricing, it didn’t sound all bad. The surge was estimated to be $2, and the company also planned to add IMAX/3-D tickets.

The example provided Thursday by MoviePass listed Avengers: Infinity War at 7 p.m. with the $3.43 surcharge, per the Hollywood Reporter. Other peak prices could vary, though probably not much higher than this one; Infinity War is an in-demand movie if there ever was one.  Read more…

More about Business, Entertainment, Movies, Pricing, and Moviepass

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